By putting a picture inside a picture, you get a progression of suggessively smaller, but self-similar images (the box of Droste cocoa has a picture of a woman holding a box of Droste cocoa. Six Septembers: Mathematics for the Humanist. ^ Juola, Patrick Ramsay, Stephen (2017).The Motivated Sign: Iconicity in Language and Literature. Archived from the original on 2 August 2013. Archived from the original on 30 March 2008. Note that many sources misspell his last name as Musset. ^ "Bedenker van Droste-effect bekend", Trouw, 1 August 1994. This is most probably invented by the commercial artist Jan (Johannes) Musset, who had been inspired by a pastel of the Swiss painter Jean Etienne Liotard "La serveuse de chocolat", also known as "La belle chocolatière". Around the year 1900 the illustration of the "nurse" appeared on Droste's cocoa tins. Archived from the original on 4 March 2016. ^ "1863–1918 from confectioner to chocolate producer".The Droste effect is a theme in Russell Hoban's children's novel, The Mouse and His Child, appearing in the form of a label on a can of "Bonzo Dog Food" which depicts itself. On closer inspection, these are seen to be images of the circular cheese spread package, each bearing the image of the laughing cow. The logo of The Laughing Cow cheese spread brand pictures a cow with earrings. The cover of the 1969 vinyl album Ummagumma by Pink Floyd shows the band members sitting in various places, with a picture on the wall showing the same scene, but the order of the band members rotated. Morton Salt similarly made use of the effect. The packaging of Land O'Lakes butter featured a Native American woman holding a package of butter with a picture of herself. In the 20th century, the Droste effect was used to market a variety of products. They devised a method of filling in the artwork's central void in an additional application of the Droste effect by successively rotating and shrinking an image of the artwork. The work has attracted the attention of mathematicians including Hendrik Lenstra. Escher made use of the Droste effect in his 1956 lithograph Print Gallery, which portrays a gallery containing a print which depicts the gallery, each time both reduced and rotated, but with a void at the centre of the image. The effect has been a motif, too, for the cover of many comic books, where it was especially popular in the 1940s. Apart from advertising, the Droste effect is displayed in the model village at Bourton-on-the-Water: this contains a model of itself, with two further iterations. Escher's 1956 lithograph Print Gallery, which portrays a gallery that depicts itself. The effect is seen in the Dutch artist M. It has since been used in the packaging of a variety of products. The effect is named after a Dutch brand of cocoa, with an image designed by Jan Misset in 1904. This produces a loop which in theory could go on forever, but in practice only continues as far as the image's resolution allows. The Droste effect ( Dutch pronunciation: ), known in art as an example of mise en abyme, is the effect of a picture recursively appearing within itself, in a place where a similar picture would realistically be expected to appear. The original 1904 Droste cocoa tin, designed by Jan Misset (1861–1931)
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